Create Your Verified Instagram Influencer Media Kit

It’s a shareable one-page profile of your Instagram performance — followers, engagement, top Reels, 24-month history and audience — built from your connected Instagram account, plus details you add yourself. You get a public link and an A4 PDF.

It means BuzzInsect confirmed the Instagram account is connected by its owner and read the numbers from it through Instagram’s official API on the date shown. It doesn’t mean Meta endorses the creator, it doesn’t guarantee audience authenticity or future results, and it doesn’t cover details the creator types in, such as rates. If the connection expires or the data is over 30 days old, the badge changes to “Last verified on” with the date.

For Business and Creator accounts, Instagram can provide followers, likes, comments, Reel views, reach, saves, shares, average watch time, account reach and views for the last 28 days, and follower demographics by country, city, age and gender. Not every account gets every metric — for example, demographics need at least 100 followers — and anything Instagram doesn’t return is shown as unavailable.

Up to the previous 24 months, which is as long as Instagram keeps post Insights. The kit shows the exact period and number of posts analyzed. If your account is younger, or Instagram returns less, it says so rather than claiming two full years.

Only Reels from the last 24 months are ranked, and you can switch between Top 5, 10 or 20. “Top by Views” uses Instagram’s view count. “Top by Engagement” uses Instagram’s total interactions (likes, comments, saves and shares). “Top by Reach” appears only when Instagram returned reach for most of your Reels. A Reel missing the metric is left out of that ranking, never counted as zero.

Instagram doesn’t return every number for every account or post. Likes can be hidden, posts from before an account became professional may have no Insights, Stories aren’t included, demographics need 100+ followers, and Instagram sometimes limits how many requests we can make. Missing numbers are shown as missing, never estimated.

Yes. When you publish, your kit gets a public page at buzzinsect.com/mediakit/influencer/yourname that anyone with the link can open and search engines may list. Nothing is public until you publish, and your email or phone is shown only if you choose.

Yes. Download an A4 PDF from your dashboard, and brands can download it from your public page. It uses the same data as your page, so the numbers always match.

Yes, any time, from your media kit dashboard. The public link stops working straight away. If you disconnect Instagram from BuzzInsect, your kit’s Instagram data is deleted and the kit goes offline.

No. BuzzInsect shows the numbers Instagram reports for the connected account and makes clear when they were checked. It doesn’t audit followers for fake or bought accounts, so brands should still review a creator’s content and past results.